Demon-Slaying Rockers: How Gaming Survives the Recessionbr D.I.C.E Summit - Red Rock Resortbr Electronic Arts CEO John Riccitiello sees opportunity in the economic crisis -- a chance for developers, large and small, to experiment with new genres, platforms, and ways of delivering the experience."Developers should not stop taking risks," he says. "We haven't yet exploited the true potential of this generation of consoles and consumers will be expecting a lot more for their money.