How the Energy Industry Can Benefit from Gamificationbr Gamification Co - The Concourse Exhibition Centerbr Can gamification help customers save money on energy costs by encouraging them to reduce usage? Peter Shaw leads JD Power's specialized research and consulting practice in Smart Energy. Smart Energy covers the transformation of the energy customer experience, propelled by new Smart Grid technologies and other drivers. The most motivating service offering a utility can employ to incentivize energy management behavior change is a rewards program. Rewarding customers for using less of their product is revolutionary and it's happening. JD Power is preparing to launch new research on the application of gamfication concepts to motivate smart energy engagement. Peter will review this research and describe some start-up companies and utility pilot programs that are testing different gamification models in energy.