pr br br Apart from modifications made to the business site, the assumption is frequently that the business and, if it is using one, its SEO service, has zero control over what appears in search engine outcomes. Nevertheless, this is not usually the case. Often, you or your SEO service can have a direct result on search engine results by monitoring your competitors and reporting them to the significant online search engine when the SEO methods used on their website fall outside what is famously referred to as ethical SEO. (Please note that while I think that the word "ethical" is tossed around too often, "ethical SEO" has ended up being the conventional expression to explain white hat methods, and so it is the expression I make use of throughout the post.).