majestic seo br br Apart from modifications made to the company site, the presumption is commonly that the company and, if it is making use of one, its Search Engine Optimization service, has no control over what appears in search engine outcomes. Nevertheless, this is not usually the case. Typically, you or your Search Engine Optimization service can have a direct result on search engine results by monitoring your competitors and reporting them to the significant online search engine when the Search Engine Optimization techniques made use of on their website fall outside what is widely described as ethical Search Engine Optimization. (Please note that while I think that the word "ethical" is tossed around too often, "ethical Search Engine Optimization" has become the basic expression to describe white hat techniques, and so it is the expression I use throughout the short article.).