Tech Era is launching “Digital Video Productions,” a Google community for video enthusiasts and for all those who take an interest in video production. In our first live stream, we have discussed about the current state of video, its role in the corporate landscape, and the use of video production in Internet-based marketing and advertising. We have also talked about our objectives behind this community and what we hope to achieve through it. Let’s begin with an overview of how videos are positioned in today’s digital society. br Videos – The new face of communication br Videos have changed the way we communicate and conduct business over the Internet. More than a thousand data and statistics are available that attest to the increasing popularity of videos on a global scale. Here are few stats that reflect this trend: br • We are watching 6 Billion hours of video on YouTube every month. br • YouTube has grown to be the #2 search engine in the world, ranked only after Google. br • Video has grown over 360 over the last 6 months in social media. br • There has been a 50 increase rate in Facebook video uploads. br The use of videos is growing in leaps and bounds, and for one reason that videos can capture the warmth and visual connect that we generally associate with face-to-face interactions. Despite being a tech-driven society, we seek the human touch, and video fits this bill perfectly. br How videos are being adopted by businesses br While more people across the world are connecting via video, enterprises are fast embracing video for a wide range of purposes. With its growing demand in the corporate space, video is becoming a common fixture in the marketing, advertising, and internal frameworks of corporations and B2B businesses. In fact, video marketing is expanding at a rapid pace and is turning into an incredibly useful marketing platform for businesses. br Video marketing and video advertising – the perfect video cocktail for businesses br When it comes to video marketing, new possibilities have emerged in the way of doing social media with videos, SEO with videos, and how to reach out to consumers using video as a platform. Video advertising, on the other hand, has changed over the years. With Google engagement ads, Google true view, YouTube, DoubleClick, etc., video advertisers have a fairly big canvas to experiment and find out new ways to benefit the customers. br br Why “Digital Video Productions”? br We have been operating in the field of video marketing for many years and we decided to use our combined experience into bringing together and unite people who take a keen interest in video and its evolution over the years. We have launched this community with the vision of creating a common space for video professionals to interact, exchange ideas, share knowledge and experience, and work together to enhance each other’s presence in the digital space.