What Amazon Can't Do: Pay Writersbr Intelligence Squared U.S. Debates - Kaufman Centerbr In late 2014, Amazon and the publishing house Hachette settled a months-long dispute over who should set the price for e-books. In Amazon's view, lower prices mean more sales and more readers, and that benefits everyone. But for publishers, the price of an e-book must reflect the investment made, from the author's advance to a book's production. The conflict, resolved for now, has only raised more questions about the value of books, Amazon's business practices, and the role of publishers.