When Bad Gamification Happens to Good Companiesbr Gamification Co - Concourse Exhibition Centerbr ON-DEMAND ONLYbr Stop chasing that shiny ball! We all love games, but too much emphasis on gamification can distract marketers from the business bottom line. When it comes to fun and games, how much is too much?br br Jeff Berry, Senior Director of Research & Development at LoyaltyOne, will explore how LoyaltyOne has taken a step back from gamification to consider their engagement strategy across various stakeholders - from their customers, to their associates, to their loyalty program sponsors. Gamification has served as a successful engagement tool time and time again, but only in its proper place as part of an overall package. Join Jeff has he explores the "ins and outs" of gamification and how it fits into a greater engagement strategy.