Download Managing Imitation Strategies by Steven P. Schnaars - mirror 1 ---> http://po.st/mV0FVz mirror 2 ---> http://tinyurl.com/o4qv8rm mirror 3 --> http://q.gs/9283027/managing-imitation-strategies ---------------
Synopsis: Pioneers -- those innovative first movers who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But who most often wins? Drawing on seven years of research, Steven Schnaars documents that, in sharp contrast to conventional beliefs, imitators commonly surpass pioneers as market leaders and attain the greatest financial rewards.
How do they do it? In this ground-breaking book -- the first to formulate imitation strategies for managers -- Schnaars systematically examines 28 detailed case