The AWD F-TYPE R Coupé was driven flat-out by Bloodhound Project Director and former World Land Speed Record holder, Richard Noble who said: "We are absolutely delighted to announce Jaguar as a Main Partner to the Bloodhound Project. This is a very fine match - Jaguar is very strong on innovation and with its huge drive in advanced technology, education and motorsport track record, we have the perfect partner. Together we have developed outstanding inter-team synergy and this is a very special relationship. We are proud to carry the Jaguar branding on Bloodhound SSC.