Download PR 2.0 by John Friedman - mirror 1 --- mirror 2 --- mirror 3 -- --------------- br Synopsis: If sustainability is central to your business strategy, then 21st century trends in corporate communications apply to you, doubly. From addressing the growing skepticism of traditional corporate messages to finding ways to engage an increasingly participatory and digital-savvy workforce and consumer base, there are new ways to effectively connect with your stakeholders.