Brand Equity: Net Neutrality Debate’s Impact On Brand Airtel

Brand Equity: Net Neutrality Debate’s Impact On Brand Airtel

The Net Neutrality debate has gained momentum pan India, and everyone wants to #SaveTheInternet. But thanks to Airtel Zero, Airtel has faced a lot of backlash. Brand Equity tries to understand the impact of this thrashing and what needs to be done to salvage brand Airtel. Check out the report here.


User: ET NOW

Views: 88

Uploaded: 2015-04-30

Duration: 09:18

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