For More: br br Britney Spears Inks Video Game Deal With Makers of Kim Kardashian: Hollywood br Spears is the latest celebrity to try to replicate the success of Kim's game br br Britney Spears wants in on the money-making machine of Kim Kardashian’s hit mobile video game. br br Spears has inked an eight-year mobile gaming partnership with Glu Mobile, the makers of Kim Kardashian: Hollywood, said Glu Mobile CEO Niccolo de Masi during an earnings call on Thursday. br br The singer joins fellow artist Katy Perry, who announced a similar deal with Glu Mobile in February, in trying to replicate the $74.3 million revenue generated by Kardashian’s app since its release last June. br br The game will be launched in the first half of 2016.