Exit Strategies for Middle Market Amazon Businesses - ValleyBiggs

Exit Strategies for Middle Market Amazon Businesses - ValleyBiggs

"A Co-founder at ValleyBiggs also owns and operates a number of online entities, 2 of which operate their own accounts on Amazon’s Seller Central platform. So we understand how the platform works, how sellers work within the A9 to build their brand, not only on the Amazon platform, but also in SERPs for major search engines. More importantly, we understand the intricacies involved in attempting to sell an Amazon business, whether it’s the sole place items are sold, or whether it is one of many platforms where the seller sells merchandise. In all of these cases, ValleyBiggs is the go-to Internet M&A Brokerage for selling these assets because we’ve sold many of these companies, big and small. br br Amazon is a tremendous opportunity and has become the go-to shopping site for so many consumers. Whether it’s because of the A-to-Z Guarantee, because of their easy to use website, or because of Amazon Prime, in any case, it is the leader in eCommerce sales. Therefore, it’s extremely important that eCommerce operators have a presence on Amazon and take it seriously. br br Because of this need, it is inevitable that at some point the team behind a middle market company selling on Amazon will want to exit the business and achieve value based on the initial investment. What we’ve seen in our experience representing sellers of technology and internet companies is that most sellers do not understand just how difficult it is to transfer a Seller Central Account. It’s hard enough to get Amazon on the phone for help, but attempting to transfer an Amazon account to a buyer is not as easy as simply changing the account information like it is on other platforms. It doesn’t matter if the company is large or small, the know-how behind getting them transferred is not present in most brokerages, but it definitely is with us. br br The reason for this difficulty is primarily based on the backbone of the platform, which uses ratings and reviews to build fresh content in order to rank well on major search engines for millions of keywords, but more importantly, to give consumers an unbiased online review location where products can be reviewed by everyday people and where the possibility of fake or anticompetitive reviews are quite difficult. Additionally, besides products ratings and reviews, a seller is also rated on a number of things, including his ability to ship products on time, his ability to keep products in stock, response times to consumers, and much more. Because ratings and reviews are so personal in nature to a particular seller, transferring a Seller Central account to a new owner can be tricky. br br But not to worry, at ValleyBiggs, we and our lending network and teams of advisors have a great deal of experience dealing with the sale of Amazon companies, and we can make the process as pain free and as easy as possible to ensure the business is sold at the highest possible multiple as fast as possible with as much cash on the table as possible.


User: Valley Biggs

Views: 0

Uploaded: 2015-08-04

Duration: 04:37

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