Brand Equity – Digital India: Hype Vs Reality

Brand Equity – Digital India: Hype Vs Reality

Industry players, e-commerce firms and internet entrepreneurs all seem to believe that the NDA government’s Digital India initiative is more of a marketing propaganda, with little or no action on ground. ET NOW’s Sonali Krishna explores this further on Brand Equity.


User: ET NOW

Views: 15

Uploaded: 2015-08-14

Duration: 09:08

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