Many different kinds of businesses in all sorts of industries can benefit from doing what's called article marketing, where crafting good content and getting it to the public eye is critical for giving visibility to a company, product or service offer. When it's time to advertise your Web design business with article marketing, a few good guidelines will be handy for making sure that the strategy matches the goal. Business leaders who take the time to promote their companies the right way often reap the benefits later in terms of both new and returning customers, and a stable foundation on which to expand the business.