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Online Reputation Management
 
If you own a company in today's modern world, you understand that it's not a concern of whether you have an online presence or not. It's now a matter of exactly what that online presence is. You have to understand how individuals perceive your brand and whether that perception matches the one you want established. It's not wise to simply let things fall where they may when your online reputation is included. Businesses cannot just let other individuals identify exactly what their brand is, they must be the one on top of it managing the story.
This is where online reputation management can be found in.
 
What is online reputation management?
 
Online reputation management is the practice of taking charge of a brand's reputation on the web. It involves constant monitoring and seeing to it that the perception of a company remains on the beneficial side by increasing favorable content and reducing the exposure of negative content.
 
Why is online reputation management important?
 
Everyone is online these days. Your clients have social networks accounts, your rivals have a website, and your potential customers are scouring discussion forums for product evaluations. There is no leaving the power of the web and how it's become the utmost source of business for a great deal of brands.
Researches have actually revealed that 75 % of prospective clients examine evaluations first prior to they buy and four out of five of them choose the competition after reading one bad evaluation. That's eighty percent of new consumers lost due to a perhaps mishandled online reputation.
Take control of what your customers see online and don't let others-- your dissatisfied customers or competitors-- do it for you. Or it's eighty percent of your new customers out the door prior to they even reach it.
 
How do you go about man