More than a third of people have lost their friends at festivals. br br So Pepsi Max created THE FRIEND FINDER, a GPRS powered blimp that finds your friend’s location and guides you through the crowd to them. Put into action at London’s New Look Wireless Festival, this Pepsi Max video shows the festival goers hilarious reactions to it. br br To watch more videos of ingenious feats, subscribe to the Pepsi Max channel www.youtube.compepsimax br br Follow us on Twitter @PepsiMaxUK br Or Facebook br br Pepsi Max. Maximum Taste. No sugar.