2014 BMW i8 Launch Campaign HD 2014 BMW i8 Launch Campaign HD.\rbr\rbrWith its fascinating holistic concept, the BMW i8 brings the vision of a modern and sustainable sports car to life. The highly-emotional design immediately makes .\rbr\rbrBMW i () ran an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. iAd is Apples .\rbr\rbrThe BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles.[1][2][3] The companys initial plans call for the release of .