Ephemeral messaging app Snapchat isn't messing around when it comes to videos, and brands are paying attention.br The company has reported that 6 billion videos are viewed on its service each day, triple the number in May.br If you simply compare the numbers , Snapchat is just 2 billion daily videos viewed shy of Facebook's 8 billion, which was announced last week.br As first reported by The Financial Times, what makes Snapchat's video views particularly interesting is the fact that they're all via mobile devices - there is no desktop component available.br What's more, with somewhere over 100 million monthly active users, getting to 6 billion daily video views is certainly notable.