How can we produce differently ? br br This video traces the way of a recycled plastic bottle in Rio de Janeiro that turns into a VEJA sneaker. 3 old plastic bottles are used to produce a pair of sneaker. The technical B-Mesh material is made 100 out of recycled plastic bottles and represents 70 of the upper surface. VEJA sneakers are all made with ecological, fair trade materials. VEJA proves that we can change the way products are made.