pMove over Tokyo, Hong Kong and Singapore. If it’s achingly cool fashion you’re after, look no further than Seoul. Big luxury brands and buyers alike are flocking to the city in droves, keen to benefit from what is being called the "South Korean Miracle". In South Korea, fashion is a state matter. Government cash props up designers via a series of business partnerships. We take a closer look at South Korean fashion with Francois Nicolaï from the international fashion trade show "Who’s Next".