Brand Equity | ‘Taste the feeling’ replaces ‘Open Happiness’

Brand Equity | ‘Taste the feeling’ replaces ‘Open Happiness’

Coca-Cola's got a new global theme and it’s called 'Taste the feeling'! Taste the feeling replaces ‘Open Happiness,’ which had been the brand's slogan since 2009! On this segment of Brand Equity, we get you Coke's global CEO Muhtar Kent on the change in positioning and a first look at new global campaign.


User: ET NOW

Views: 119

Uploaded: 2016-01-29

Duration: 07:06

Your Page Title