The Joneses - Trailer - The story, a social commentary, centers on a picture-perfect family that moves into a suburban neighborhood and immediately becomes the toast of the town, loved and envied by all. But the reality is they are a commissioned fake family put together by a marketing company as a way to introduce new luxury-level products to neighborhoods around the world. br Duchovny plays the fake father, a man undergoing a crisis of confidence because he is living a lie. br Moore is the mother, a career-driven woman who struggles with her growing feelings toward her fake husband. br Heard plays the fake daughter who is trying to seduce her fake dad while looking for a rich man. br Cole plays a neighbor.