More and more customers these days are connected across the devices through internet. Customers are connected to brands and one another all the time - thanks in no small part to the mutli-device environment. br br Due to the growth in cross-device content consumption, there is a parallel growth in multi-device purchase path. br br Connected consumers make a purchase decision after identifying and exploring the products well. br br As they explore the products on multiple devices, its imperative to track and analyze connected consumer across the devices. br br Learn how a connected consumer travels through the multiple touch points before finalizing a product or a service - br br TO THE NEW DIGITAL is a premium digital services company that uniquely combines the power of technology, analytics, marketing and content for digital transformation.