Security is one of the major challenges of most e-commerce companies. Security breaches can impact business, trust and in turn create losses for brands. br br With more and more e-commerce companies now adapting to apps, it is imperative to make the apps more secure. Case in point if customers feel that the app isnt secure they will surely stop transacting which can ultimately affect the business and overall ROI. br br There are various common vulnerabilities and security loopholes and if there is any security breech, it could hamper the brand in multiple ways. These are the some common ways how a security loophole can affect the company: br br - Tarnishes the brand image br - Breech of data br - Loss of customers' trust br - Huge financial loss br & more... br br Learn more about e-commerce security - br br TO THE NEW DIGITAL is a premium digital services company that uniquely combines the power of technology, analytics, marketing and content for digital transformation.