Each year there are more new cases of skin cancer, than the combined incidence of cancers of the breast, prostate, lung and colon. br br Due to a lack of awareness, many of todays children are frequently over exposed to the sun’s damaging rays. Sun rays are the strongest between the hours of 10 a.m. and 4 p.m. Our nations teens and young adults, especially females, are exposing themselves to dangerous levels of UV rays- both from the sun and tanning beds. Tanning beds increase your risk of skin cancer by 75. br br Children need to learn about sun protection at an early age. Since UV damage is cumulative, childhood sun exposure can contribute to skin cancer at any time in their lives.