- If you find yourself in the midst of a negative media storm, the self-help approaches above may not be sufficient to resolve your negative content. Even if the newspaper agrees to correct the article, someone may have reposted the earlier, defamatory version on his or her blog. In this case, you'll need to enlist professional help. br br First, it makes sense to employ a monitoring service that will alert you to any new developments in your Internet reputation. You want to know if someone reposts negative content and also if new, derivative attacks appear in response. This is an important step in how doctors can manage negative content online. br br Online review management and online reputation management is a time consuming task, employee a professional service will save you time and most likey money as all the issues that you're facing are issues that professional services deal with on a daily basis.