It's time to get "Serious" about not taking everything so seriously. That's the theme of "Serious," the latest offering from E-Reign. E-Reign is a New York-based a hip-hop artist whom critics are hailing as, "A star in the making." The single is an introspective, mid-tempo composition with meaning, message, and mantra. It is also a prime example of what sets E-Reign miles apart from the typical hip-hop artist. br br "Serious" is a follow up to the lyrical lessons found in E- Reign's last successful single, "Need More," which accumulated thousands of spins on large-market radio stations. E-Reign is confident that this type of achievement will continue with "Serious" because it speaks directly to the listener. E-Reign explains, "Music is life, and I must bring life into my songs. It's the only way to connect directly to the people." br br Youtube: br br iTunes: br Amazon: br br br Connect with E-Reign br br br br br ...