apMatte lipstick isn't going anywhere. It has long been the gold standard in Old Hollywood glamour and recently took over Instagram and Tumblr in the liquid-lipstick format. pbr pMost complaints that result from wearing matte lipstick lie in the application and the flaking it can cause - resulting in dry lips. To prep before applying the product, make sure you apply a moisturizing lip balma and let it set for a few minutes, kind of like a base coat before putting on the matte product.