Tumblr states it “is ranked #1 in social sentiment towards brands”. Furthermore, if you were to use Tumblr’s sponsored posts, you could reach more than 800 million visitors – thanks to Tumblr being a part of Yahoo. Of course, you can’t just dive into the world of Tumblr without doing a bit of homework. That’s why you should do some preparation before entering this world of teens and millennials. Here are a handful of tips to keep in mind when tinkering around with Tumblr marketing.