The Inter-Services Public Relations (Urdu: بین الخدماتی تعلقات عامہ‎; Reporting name: ISPR), is in principle, an administrative military media brand of Pakistan Army to broadcast and coordinate military news and information to the country's civilian media and the civic society.[1] br The ISPR directorate serves the purpose of aiming to strengthen public relations with the civic society, through interacting with the media.[1] The directorate also works as the principle voice of the Pakistan's military, with its director-general serving as the official spokesperson of the armed forces.