People love to project themselves and to see what they would look like if they change their hair, got a facelift, lost some weight etc... br br By nature, we all want to improve but we are also scared. In order to be reassured, we search for answers to remove the fear factor. br br That's when before and after photos are very useful. Businesses have been using this technique for years. It still works very well, particularly online. I believe any business large or small should be using the "before and after" technic to promote their services and highlight what they can do to for their customers. br br Find out in this video the reason why you should be doing it.