When it comes to marketing on LinkedIn we try and cover every aspect under the sun that’s related. br br But there is one area that we haven’t delved into before: LinkedIn Advertising. br br That is until now. br br You see our unique approach leverages the existing tools in LinkedIn to achieve remarkable results. You don’t necessarily need paid traffic to be successful with our strategies. br br But that doesn’t mean you can’t make use of it. br br And if you’ve been wondering if you should be using paid traffic with LinkedIn, our Chief Marketing Officer Mark Middo has written a comprehensive guide into Advertising on LinkedIn check it out here: ... br br Mark’s one of Australia’s leading online marketers and in this he talks about LinkedIn’s advertising platform, exactly what you can do with it and how this compares to more popular platforms like Facebook and Google. br br But he also shares some secrets on what’s been working well for us AND the direction he sees the ad platform taking in the future.