br br What makes a visitor stay on your website? Will it negatively affect your Fresno SEO standing if visitors leave right away after reaching your site? br br The percentage of visitors that leave right after reaching a page rather than stay and navigate through the other pages is called bounce rate. It records the success or failure of a site to retain visitors. br br But there are instances that some websites do not necessarily need viewers to check other pages in the website. These pages have the call-to-action information and a good example is an online form webpage. br br With this kind of webpage, bounce rates isn’t used to measure a website’s ability to retain visitors. br br By adding clickable links in your content that would lead to another page within the website, it will help improve the site traffic. Also, adding more valuable and informative content will surely drive viewers to read more. And optimized keywords within your content will give your page better search ranking. br br Minimizing bounce rate is a lot of work, but with proper guidance from leading SEO experts such as Fresno SEO expert Neovora, even a website with the highest bounce rate will eventually retain more visitors.