br Caveman Principles br Ripped and healthy all year without ever counting calories br br Caveman principles is here to help you achieve a leaner, stronger and healthier body by eating and moving like our ancestors did - the way we're really meant to. Since we all evolved from the same species, this approach will work for virtually everyone. br br It's not a fad diet to get you in shape for the summer, nor another get-shredded-fastinstant-6-pack type of program. It's not even a book about the paleo diet. It's more of a lifestyle guide, which will help you avoid the pitfalls of the 21st century that are ruining your health (be it the food, pharmaceutical, or fitness industries, sedentary jobs, etc) and apply the most effective principles of our long gone ancestors that will naturally make you lose fat, gain muscle and improve your immune system. br br I call it the Modern Caveman Lifestyle. It's so effective and effortless, that once you get into it, you'll never go back to your old ways. You'll feel and look way too awesome to give it all up.