As of 16th April 2017, Google have altered the monetisation policy for YouTube so that only channels with a total 10,000 lifetime views are able to serve ads on their content. This is irrespective of how old your channel is and whether you've previously been able to monetise your content. br br In this video we discuss what happened, that this is a response to the recent Google "adpocalypse" and what the ramifications might be for new and established YouTube creators alike. br br The original article was actually a Times piece in March but this is behind a paywall, a follow up by the Telegraph is here and here . br br Tubefilters very useful follow up on the YouTube scandal and change in monetisation policy is here . br br This video is available in 4k. br br ----------------- br ABOUT US br br Ziggurat XYZ is a digital talent agency, production company and content incubator. br br We specialise in supporting digital creators in developing their audiences and making a way towards making a living from their creativity, knowledge and passion. Our creators are our family, and the content we support is about sharing and celebrating their passion - from the tips of their green fingers to the pointe’s of their ballet toes. br br From A to XYZ. br br ----------------- br OUR EQUIPMENT br br Panasonic DMC-G7 Lumix 4K Camera - br Joby GorillaPod SLR-Zoom Tripod - br RODE VideoMic GO Microphone - br RODE DeadCat GO Wind Shield - br SanDisk Extreme Pro Memory Card - br Audio-Technica ATR-3350 Lavalier Mic - br br ----------------- br CONTACT US br br br br br br hello@zigguratxyz.