New media is frequently described as profoundly intelligent computerized innovation. New media is "effortlessly prepared, put away, changed, recovered, hyper-connected and, maybe most radical of all, effectively hunt down and got to," Robert Logan writes in his book Understanding New Media. Reasonably, new media can be seen as a social procedure that reflects societal qualities and societal change. These and different contemplations help characterize new media and clarify its criticalness.