France Scares Jaywalkers With Interactive Billboards

France Scares Jaywalkers With Interactive Billboards

pb by Anthony FalcobpFrance is freaking outa its jaywalkers — to protect them.An ad agency created interactive billboardsa for France’s road safety organization. When people walked against the red light, they heard screeching tires. Pedestrians’ reactions were then captured on camera and projected onto the billboard. The board’s caption reads: “Don’t look death in the face. Respect the lights when you cross the road.” A studya in France found that more than 40 cross against the light.pbr ppbr pThe post France Scares Jaywalkers With Interactive Billboardsa appeared first on Vocativa.


User: Vocativ

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Uploaded: 2017-05-31

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