When it officially turns Zelle on, the money-transfer system in its app will adopt Zelle’s common brandingbr and interface, which is built around two activities: “send” and “receive.”br “We think the simplicity and shared experience around this will magnify the network effect,” said Brett Pitts, a Wells Fargo executive.br U. S. Bank, one of Zelle’s partners, began offering real-time transfers a year ago within its partner network, and foundbr that senders valued it just as much as those they were paying, according to Gareth Gaston, who leads U. S. Bank’s non-branch banking channels.br After six years of laying a foundation, major banks are ready to introduce Zelle, a digital payments networkbr that will allow people to send money instantly through participating banks’ mobile apps.