a class="link" rel="nofollow" href=" br There is a lot of “green” marketing about at present because “green” has become the flavour of the month and in Australia the regulators have launched a campaign against what they call “greenwash”. You must be able to prove all green claims you make or be liable for large fines.br The international Standards organisation has 2 ways of certifying green. One is with ISO 14001 which is about the behaviour and practices of a business and its employees and contractors and the other is ISO 14020 which certifies product. br br In Australia so called “Green product” is managed “along the guidelines” of ISO 14020 by a not for profit organisation called Good Environmental Choice.br If you are going to get your business certified, it needs to be by competent auditors and against a real standard so it is meaningful. I don’t find “along the guidelines” very meaningful! It sounds like greenwash to me.br br ISO 14001 is the only creditable certification to establish your business as a real green business with real green practices. Don’t fall for “greenwash when there is a simple online training system that will help your business help the environment and increase profits.