Today Translations received over 500 applications, and the interview process took five months, but Broni emerged as the winning candidate. You can’t major in emoji translation (at least, not yet), but Broni’s educational background does complement the role. The Irishman graduated from University College London with a Master’s degree in business psychology. His dissertation, which was entitled using only emoji, looked at the ways that consumer behavior can influence how we perceive emoji in combination with various brand names.