The Pop-Up Employer: Build a Team, Do the Job, Say Goodbyebr In addition to True Story, the two professors enlisted one teambr that built an app to help emergency medical technicians communicate with hospitals, and another that built a web tool to help a consulting firm run workshops for clients.br When the writers, who composed short poems for each game card, first submitted their work, hebr and his business partner had one overriding impression: “Most of the content was really bad,” he said.br Temporary organizations capable of taking on complicated projects have existed for decades, of course, perhaps nowhere more prominently than in Hollywood, where producers assemble teams of directors, writers, actors, costumebr and set designers and a variety of other craftsmen and technicians to execute projects with budgets in the tens if not hundreds of millions.br Business Talent Group teams frequently work on the kickoff of a new drug — devising the strategy for reaching out to patient groups, journalists, doctorsbr and insurers — and help pry open new markets for existing drugs.br Dave Summa, who worked on a team that the Business Talent Group assembled to advise a major agribusiness company on which markets to compete in, said it fell to him to define the questionsbr that needed answering and the mode of analysis, while a colleague oversaw teams of workers who produced specific plans.br True Story was a case study in what two Stanford professors call “flash organizations” — ephemeral setups to executebr a single, complex project in ways traditionally associated with corporations, nonprofit groups or governments.br “One of our animating goals for the project was, would it be possible for someone to summon anbr entire organization for something you wanted to do with just a click?” Mr. Bernstein said.