To launch a new plus-size fashion brand for young fashionistas, we recruited 5 influencers, each with a unique & nonconformist attitude: a former First Lieutenant in IDF; an Orthodox model & reality star; a tattooed Pinup & lip-synch artist (and a mother of two); a college dropout who became an advertising accountant and Israel's most controversial & noisy 'body positive' activist. br We collected all of their DON'Ts - the phrases they've been told, about things they should never do – and turned them into a hit-track and music video. br The TV Commercial Ad titled DON'T was done by Hooligans advertising agency for brand: is : about in Israel. It was released in the May 2017.