Amongst the cluster of homes in Bareilly, India resides the amusing Mishra family. The only 'life loving' daughter of theirs - Bitti Mishra (Kriti Sanon) works at the electricity board, is a casual smoker, watches English movies and loves breakdance. Bitti's free spiritedness does not translate in finding a suitable groom and she resigns to being a misfit in this small-town - Bareilly. The complexities of getting married and feeling pressured, impulsive Bitty decides to run away from home. At the railway book stall, she stumbles upon a novel called 'Bareily Ki Barfi'. Surprisingly the female protagonist of the novel reads exactly like her.