Air Jordans, J’s, Jumpman’s - whatever you want to call them - the brand has been and continues to be name dropped by everyone from underground backpack rappers to mainstream rappers, like Future and Drake. It has been successful in every era, from classic 80’s boom bap to modern day trap. And in a culture as trendy and ever-evolving as hip hop, this is no small feat. The brand has maintained its prestige as a status symbol and over the past 30 years has only gotten more popular. Michael Jordan retired years ago and the shoes are still selling. That’s because Hip Hop has always been the real reason people buy Jordans. Let’s break it down... br br Join the discussion on all socials #DXBreakdown br br Produced, Written & Hosted By: Murs br instagram.commurs316 br twitter.commurs br twitch.tvmurs br br Produced, Shot & Edited By: James Kreisberg br instagram.comrolltheclipjames br br Produced By: Ural Garrett br instagram.comuralg323 br br Illustrations By: Marco Olivas br instagram.commarcoso br br Check out more of DX here: br br br br br br For over 17 years, HipHopDX has been at the forefront of Hip Hop culture online, featuring over 2.7 million readers per month. As one of the longest-standing Hip Hop websites, DX not only stays current on Hip Hop culture, but continues to influence it, encourage it, and simultaneously reflect on its past. Our insightful, honest editorials, unbiased reviews, premier audio and video sections, and original video content, draws one of the most loyal followings online. Check us out at hiphopdx.