Not only do you see actual people in the explainer video but also see how to use it. br Your customers are prone to see mostly artificial and canned advertising online, so when they see actual, relatable people in an explainer video, they are able to feel like they can actually relate. br In some cases, the employees of a business or its founder(s) show up in the explainer video, creating even stronger bond with the viewers. This is where live action proves its value: a live action explainer video can create authenticity and emotional connection with your customers, even before they decide to buy from you.