ICICI Lombard MD & CEO Bhargav Dasgupta said, “Ride to Safety campaign is part of our vision to contribute to the community at large. This unique CSR program emphasizes that children as pillion riders incorporate the road safety habit of wearing a helmet from a young age. Our aim is to see each and every two wheeler riding child with a helmet. We have already distributed 24,000 child-specific ISI-mark helmets to children. We are committed to this initiative and will be distributing 1,00,000 helmets in the next 5 years to children riding two wheelers as pillion riders.