7 facts about late icon Hugh Hefner 1. He will be buried next to Marilyn Monroe. 2. He owns the Guinness World Record br for the longest career as an editor-in-chief for the same magazine. 3. Hefner was a big proponent of Viagra. 4. Hefner served in the U.S. Army from 1944-46. 5. He had an IQ of 152 as a child. 6. Hefner selected a rabbit as the Playboy mascot for its “humorous sexual connotations.” 7. He owned over 200 pairs br of silk pajamas.