Who needs a mall, when you can shop online? According to App Annie, U.S. consumers are spending nearly 50 minutesbr in shopping apps per month, or 10 hours per year, The top 5 digital-first shopping apps br saw more than 60 percent growth br in total sessions year-over-year. The top five digital-first apps br by time spent in the U.S. during H1 2017 br were Amazon, Amazon Shopping, Wish, Etsy and Zulily.