What’s the Economic Cost of Brexit? Pineapples Tell a Talebr Since Britain’s decision to leave the European Union — widely known as Brexit — the British pound hasbr surrendered nearly 14 percent of its value against the euro on fears that trade will be disrupted.br The chamber pinned the blame on “uncertainty caused by the outcome of the E. U.br referendum,” which was “delaying investment decisions, a trend echoed in other areas of the U. K.”br Chamber representatives have been turning their attention beyond the European Union in pursuit of fresh investment.br In the West Midlands, an industrial reach of Englandbr that includes Birmingham, foreign direct investment dipped slightly in the year after the Brexit vote, according a recent assessment from the Greater Birmingham Chambers of Commerce.br “What I’ve learned is that Europe isn’t the only market for us,” said Ms. Raja, whose Nim’s business card identifies her as TheBoss.br As negotiations yield headlines about sniping within Britain’s governing Conservative party, each weekbr that passes absent clarity amplifies pressure on companies to shift people and operations to Europe.br “We can’t see how investment particularly, but also consumption, will not be affected,”br said Kjersti Haugland, chief economist at DNB Markets, an investment bank in Norway.